Why No One Clicked on the Great Hypertext Story – Maria Jessica

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my visual response is based on the hypertext definition which is a software system that links topics on the screen to related information and graphics, which are typically accessed by a point-and-click method. (source: dictionary). Similarly with what Steven said, “first work of true hypertext fiction: a branching path of overlapping narratives and detours that the reader navigated through the novel convention of clicking on textual links.”

As an illustration and my response, I was trying to understand why web developer, author started to use hypertext, how it works, and how it affects my knowledge, point of view because hypertext can be a hunch words linked to other link with different authors, publishing on different sites. So I started with the big on the right site, linked to obama, link to his history, works, people who worked with him, iran, nuclear, which before I read clicked to this article i already knew that its true that all of them are linked together but they have different contents. Surprisingly,obama himself become the a central mode of communication like what steven said about hypertext. He said,”it turned out to be a brilliant medium for bundling a collection of linear stories or arguments written by different people” Of course hypertext become a branching path to expand networks and readers exploring ideas, as network culture, but it can be the death of the authors. Hypertext created nonlinear writing, storytelling wheres there is no beginning and end. Which is sometimes can be ambiguous .

Given these points, I agree with Steven that nonlinear writing, story telling would not make hypertext less attractive. For example, as a student hypertext really help me to explore more information from different point of view, sites (different country), data, comparison, or similarities. Probably the only thing that I experienced with hypertext was unrelated links, false statement, or blog which is more like their own opinion without any further research. Indeed, “hypertext turned out to be a brilliant medium for bundling a collection liner stories or arguments written by different people” (steven johnson )

If It Doesn’t Exist on the Internet, It Doesn’t Exist – Maria Jessica

We sometimes would get frustrated if Google is not showing what we are looking for. In fact, not all materials available for free and unfettered access to all. Then we have to pay certain of many to become a member and get an access to the website or buy the hard copy book. As a result many of the writers might not surprise that their work doesn’t not exist because they don’t exist on the Internet. For example, Goldsmith experience when he was invited on a reading tour of Scandinavia where no one knows his eight books he had published over the past decade. Everyone recognizes him from his work on the Internet. Definitely, Internet helps writers to extend their careers and book publishing. But it forgets the value of the book, authorities, credibility, and publishing houses. As Goldsmith also mention that the publishing houses and magazines don’t make writes rich, they only extend writers’ career a frame for the work to exist as same as Internet.

In my opinion, Goldsmith thinks that the writes cannot earn more money by depending only to the book publishing. While, putting all of the works on the Internet can caused loss of the writer’s hard work such as no-credibility, no-value, and plagiarism. Not only that, book publishing such, as Barnes and Noble also might not completely put the value of the book. They let the consumers to use books for research purposes without having to buy them. Such as sit on soft chair, sipping up a cup of coffee and taking notes on a laptop. But it is educators and intellectuals’ obligation to make knowledge (book) can be accessed by all.

In the long run, I think only students, educators, and fraction of web users who can have free access. Whenever they must put credits or how spotify work by pay small of money. For example the school department funds all the expenses for online access or printed book in their own library. Besides that writes’ name can be know by mouth-by-mouth, credits, promoting their works on the internet by giving sample of book’s pages or review from the readers. Then again, it is the problem of access, the speed of academic blogging, and socialization.

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Web Designer Profile – Maria Jessica

JOE STEWART (interaction design)

He works as a partner at Work&Co, a digital product design company based in New York and Portland.

  • He worked design and branding such as Virgin America, Target, Chase, Aden + Anais, Goodgle, Trip Advisor, Eurosport, Oi, TMZ, The Met Opera, NBA and Youtube. He also was a partner with Global Creative Director at Huge. He works with a companies to participate directly with his team in collaborative process such as measures of success, rapid prototyping, and continuous testing, improvement. For example Target, they create a strategy, design, branding, guest friendly digital experience launching in 2016
  • He has 18 years of digital experience and hands on designer. He was named as one of the “top 50 Web Designer” in the world by Net Magazine. He is also a public speaker within a design community, writer, and juror for Cannes, SXSW, the webby awards, the pixel awards, and Fast Co. He likes to think that everyone is responsible for the product as a whole. IF something is wrong, there is nobody to blame

“I love user testing prototypes, and when you know real people going to be touching your designs at the end of the week it changes the way you think about that you’re making in a very real way” – Joe Stewart

He learned that prototyping or the process of creating an interactive working model of a design proves a design team the ability to look how the design will work structurally and interactively.

  • “The earlier you start prototyping, the earlier you get to see how fucked up your design are and start fixing them” – Joe stewart

Because in relationship between the designer and developers can improve when they see the result to see the flaws and develop it.  For example first we just simply expresses our idea, second tyring to understand the overall design, third is making the user test.

  • Joe stewart usually use software for work such as quartz composer, UX, Marvel, Proto, invision, after affect, ad keynote.
  • His two biggest inspiration are the design of BRAUN and PETER SAVILLE. He is completely obsessed by the pencils of Faber-Castell and Swiss Army Knives

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In my opinion this Moma Store’ web design is easy for the viewer to see the detail the the product. It doesn’t have much color but it emphasize the product and the Moma Store has it owns black color font so it would not confuse the viewer. It is simple and contains what the viewer needs when they want to buy the product without going to the stores.

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The first page of the jetblue design shows what people need when they go to the airline’s website, how to purchase the tickets and ticket promo. Some website might show the introduction, clip and the airline identity. But what actually people need is straight to the point how to purchase the ticket and the ticket promo is part of the business oriented.

Company Website

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What I like about this company design is simple and emphasize the information. Such as the background of the company information by playing with the size and color of the font. And their vision and mission is short but can bee seen by the clients they have been working with.