Posts by Allison

Hello my name is Allison Pinz. I am in my second year at Parsons the New School for Design and I am studying Strategic Design and Management. I will be minoring in Communication design.

October 14, 2015 by Allison

Insides the Lines + A Fine Balance

Class 5, Reading Responses

For this week’s reading and podcast I decided to create a webpage. I started with very calm colors green and yellow because the article and podcast had a very calming sense. rather than an argument or debate, they seemed like they were more of discussions. I then added the title Insides the Lines + A Fine Balance in a white courier font because I thought that really made it stand out from the rest of the text.

I then have two separate div’s. Both with green backgrounds. One has an image and is floating to the left and the other is floating to the right. The one on the right has a summary of the article and podcast while the one on the left has an image.

file:///Users/AllisonPinz/Documents/PSDM/year_1/semester_1/Basic%20Web%20Design/Journal2.html

October 8, 2015October 8, 2015 by Allison

Response: Good Taste Doesn’t Matter

Class 4, Reading Responses

For my response to the article Good Taste Doesn’t Matter I chose to create a webpage. The webpage contains a summary and a drawn picture of a man riding an elephant. I chose to use this media because I thought it would be interesting to use my web design skills.

The orange color of the background is a warmer color and stands out against the black text. I chose the fonts of the headings from Google Fonts and the rest of the article is in Helvetica so it is simple and easy to read.I felt it added to the modern theme of the article. The drawing represents the metaphor the author describes in the article and I felt it was a key component to the reading.

file:///Users/AllisonPinz/Documents/Good%20Taste%20Doesn’t%20Matter.html

September 9, 2015September 9, 2015 by Allison

Web Designer Profile- Paul Armstrong

Web Designer Profile

PAUL ARMSTRONG

A. Currently, the graphic designer is the Co-Founder and Chief Creative Officer of the company ChoreMonster. In addition to that, Paul Armstrong was the founder, designer, developer, and photographer of the creative company Wiseacre Digital, LLC. He has also spent time volunteering as a graphic designer and photographer for the Four Corners Community Church.

In the past, Armstrong has designed logos for CMWealth Management, Sideshow Coffee, Flock, Subway and Facebook. Currently, as the Co-Founder of ChoreMonster, Armstrong works with a demographic of mostly parents and creates work appealing to their children.

B. The designer developed his skill at Taylor University from 1991 to 1993. He then completed his bachelors degree in graphic design at Messiah College and graduated in 1995. Armstrong has been working in the field for over 18 years in total.

C. Everyday Paul Armstrong uses his skills in illustration and photography to design projects on the computer for his website ChoreMonster. He constantly works on the content and design of the website and all other creative aspects that are associated with it. Armstrong also works everyday to promote and develop the branding of the website.

D. The graphic designer knows html web design. He also works with user interface design and user experience design. He is also proficient in the Adobe Suite.

E. Someone that Armstrong would ad mire would be his business partner and the Co-Founder of ChoreMonster, Chris Bergman. Bergman had worked with Armstrong at Wiseacre Digital for two years before they created ChoreMonster. Before that he was the marketing and product manager of Buzz360, the marketing manager of Photrade, the founder of Pause Magazine, and the art director of Daily Bread Skate Magazine.

Project 1:

I love Armstrong’s fun personality and I feel that carries over to his designs. I like this in particular because he managed to create a brand identity that appeals to an audience that is older and younger. When parents find the website they are interested enough in its design and the content to show to their children. I also enjoy the colors the artist used. I feel like they add to the experience to make it more enjoyable.

Link: https://www.choremonster.com

Project 2:

Armstrong also did the branding of his previous company, Wiseacre Digital. I love the design of this logo he had created because it is extremely sleek and modern. The website is also extremely impressive in that it is easy to navigate and simple.

Link: http://wiseacredesign.com

Project 3:

This is a logo Armstrong had designed for Sideshow Coffee. I really enjoy the type of font he had used as well as the color. It has a nice style to it and I feel it suits the company well. I also like the types of warm colors he used.